Victoria Hitchcock Style

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San Francisco Bay Area image, wardrobe, and lifestyle consultant

Step into a world of lifestyle transformation. Empowerment through fashion, health, and authenticity. Victoria Cardenas Hitchcock opens an exclusive door to a new personal brand and effortless style for your life, using a unique process she developed strictly for VHS clients. Escape the cut and paste. Become your own style icon.

Men. Women. Style seekers of all stripes.

Tailor-made

You are not anyone else—why should you look like them? VHS tailors your style to you and your life. Elegant, effortless, fun, individual.

Authentic

The confidence you carry inside and the way you look outside communicate your authentic self to the world. Style is not a hashtag.

Lifestyle

You are more than how you look or what you do. But when fashion, health, and attitude align, life is that much better.

“The new reality in work style is creating a professional image for life and business online. Zoom, Skype, Facebook, Houseparty, Google, WhatsApp—these are some of the new board rooms and meeting spaces. With much of my work having been virtual for many years, my styling ethos is already infused in this new normal of being an image-maker for the office-away-from-the-office.”

Victoria Cardenas Hitchcock

Recent Posts

The office? Wait, what do I wear?

It’s like we’re all crawling out of a cellar we’ve been in for two years—albeit a cellar on Zoom and in comfortable clothes with our kids running around in the background. But now people are heading back to the office and the confusion about how to dress is real. We’ve run the gamut from formal […]

Speaking in public? How you present yourself matters.

Public speaking is back, audiences are live, and in our highly visual times, your image and personal brand matter a whole lot when it comes to keeping your listeners and viewers engaged. And it’s not just about the people in front of you—you also have to think of the virtual audience, who are seeing you […]

Backwards baseball caps: sexy or skip it?

Backwards baseball caps are the new trend in sexy on Tik Tok and social media. Whether you’re on Team Forwards or Team Backwards, it’s hard to deny that each look delivers a message. I talked to Inside Hook about why backwards is trending at the moment, and why men might choose to move their brim […]

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