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San Francisco Bay Area image, wardrobe, and lifestyle consultant

Step into a world of lifestyle transformation. Empowerment through fashion, health, and authenticity. Victoria Cárdenas Hitchcock opens an exclusive door to a new personal brand and effortless style for your life, using a unique process she developed strictly for VHS clients. Escape the cut and paste. Become your own style icon.

Men. Women. Style seekers of all stripes.

Meet Victoria

“The new reality in work style is creating a professional image for life and business online. Zoom, Skype, Facebook, Google, WhatsApp—these are the board rooms and meeting spaces. With much of my work having been virtual for many years, my styling ethos is already infused in this new normal of being an image-maker for the office-away-from-the-office.”

Victoria Cárdenas Hitchcock

Portfolio

Sampling of Victoria Hitchcock Style clientele:

  • Open AI
  • Apple
  • IBM
  • Salesforce
  • Yahoo
  • Uber
  • Truckstop
  • Frog Design SF
  • Google
  • Oracle
  • HP
  • Concur Technology
  • Microsoft
  • Anthropic
  • Workday
  • NASCAR
  • Metronome
  • NVIDIA
  • GitLab
  • Cloudflare
  • GM Motors
  • Warner Bros.
  • Pixar
  • Meta
  • Floodgate
  • Tiger, Global and Sequoia Capital
  • Jennison Associates
  • Independent requests at the White House
  • GM
  • Gillette
  • Time Warner
  • Verizon
  • Sony
  • B of A
  • Banco Santander
  • Boston Medical
  • New York Stock Exchange
  • International diplomats
  • UCSF, CPMC, Stanford, UCLA, Harvard, UC Berkeley
  • Crohn’s & Colitis Foundation
  • V Foundation
  • TED speakers
  • Nickel & Nickel
  • Gallo
  • Charles Krug Winery
  • Metronome
  • Stripe
  • Restoration Hardware

Living in a city located in the middle of the United States, bluntly put, there is not much going on in terms of fashion for people in the tech industry. So, looking to branch out beyond the Midwestern norm, I read news articles that featured Victoria and reached out for some help. I have to say, I couldn’t have made a better choice.

We laid the groundwork in a series of video meetings, and then I came out to San Francisco for a whirlwind 48-hour shopping trip. We did a complete overhaul of my current clothing and stayed within the budget established prior to the trip. At the end of the trip, Victoria cut the tags off a few pieces and sent me on my way on a date. The first thing my date complemented me on when I walked in was my clothing.

Owner of a digital media company

I had thought fashion was the terrain of the narcissist, and dressing well masked one’s individuality. Victoria taught me while a thoughtful choice in clothing is indeed flattering, it also makes a strong statement that I positively engage the world. Victoria knows that working in biotech affords me the opportunity to dress casually, but not carelessly. Victoria helped project a healthy self-regard without coming off as flashy or aggressive. I was surprised by how much my comfort level in business and social settings has improved; I enjoy the initial responses I receive when meeting new colleagues. Human nature dictates that first the impression matters, and it is a sign of respect when one presents a better version of themselves.

Senior biotech scientist

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