Hustle called Victoria Hitchcock “The Hoodie Exterminator.” The Times (London) says she is “given to acts of benevolent ruthlessness.” But Victoria Cárdenas Hitchcock prefers to think of herself as a style-icon creator and LifeStylist©, transforming her clients’ fashion and lifestyle into a personal brand as unique as they are.
A product of southern California and Spain, Victoria’s fashion journey began at the age of 10 on a family trip. As others moved from gallery to gallery at the Museo del Prado in Madrid, she dangled her scrawny legs from a bench, mentally dressing passing visitors with elements from the classic paintings on display.
At the age of 16, she began refining her fashion interest at Bullocks Wilshire. Her skills continued to develop with merchandising at Topshop, doing runway work, and with print editorial exposure at fashion publications such as Vogue magazine. Her resume grew to include marketing and business development for blue-chip corporations and tech consulting companies.
One afternoon in 2001, sitting in a café in Madrid with three sisters and a friend during siesta, Victoria reached for a sangria-ringed napkin and, with sisterly prompting, began the blueprint for a new business. The result was Moda MariV, which evolved into Victoria Hitchcock Style.
Victoria moves seamlessly from the San Francisco Bay Area and Silicon Valley to the rest of the US and the world, guiding clients to discover new selves. Looking beyond brand fascination, she leverages her relationships with designers, boutique proprietors, beauty experts, and aesthetic medical professionals nationally to help clients pivot their look to one that speaks to their real persona and lifestyle, creating authenticity in their personal image. She works with CEOs, thought leaders, and professionals in all stages of their careers, in industries as diverse as film, entertainment, technology, finance, and venture capital.
While an existing wardrobe or even one article of clothing might be the starting point of her work, it can quickly expand to include the client’s full lifestyle. The final result is a collaboration based on her intimate knowledge of fashion and lifestyle that achieves a combination of style, image, and wellness, allowing clients to fully embrace and enjoy life.
Life isn’t about finding yourself. Life is about creating yourself.George Bernard Shaw